Hotspots APAC: Shock value In a bid to grab the attentions of today’s consumer amidst everything else that is going on, brands and companies are coming up with new ways to create ... Read More
What’s trending: Equally Wed - Australia’s LGBTQI wedding magazine A new wedding magazine has launched in Australia targeting LGBTQI* couples, following the country's decision to legalise marriage equality. With 2017’s postal survey where the majority of Australians ... Read More
The future of consumer data: Will it be privacy or progress? Only the future will tell what’s next for consumer data and how each and every consumer action is captured and transmitted into smarter, more convenient ways to live ... Read More
Hotspots Malaysia: Building a foundation of trust Consumer trust has been something of a hot topic in this digital age. Today, consumers are more aware and more sceptical. Product recalls, questionable claims and shady business ... Read More
Through the filtered lens of Generation Z As the first digitally-native generation, Generation Z (Gen Z) is characterised by modest differences between the previous generation—the Millennials. With Gen Z coming to maturity and entering the ... Read More
What's trending: QR code fine dining A hotel in Malaysia is serving consumers QR codes alongside their meals to show how they can be recreated at home. The Lemon Garden restaurant at the Shangri-La ... Read More
Japan develops bananas with an edible peel Invented by agricultural research firm D&T Farm, the Mongee Banana's edible peel was created by slowly cooling the banana's growth cells to -60°C (-76°F) before thawing them. To ... Read More
South Korea launches cup noodle that ‘cures hangovers’ South Korean retail chain Emart24 has launched an instant cup noodle product that claims to cure hangovers. The ‘Sokchan Ramyeon’ is a kimchi stew-flavoured noodle with an intense ... Read More
Cutting down on waste across Asia Pacific In our increasingly busy, instant-gratification culture, we are consuming more than ever, but there is also more rhetoric than ever before about the impact of these behaviours on ... Read More
KFC’s commute-friendly odourless chicken KFC Japan launched Fried Chicken Home Type, an odourless takeaway that won't annoy other commuters, via a pop-up store located in Shinjuku's subway last December The Home Type chicken ... Read More
Coming together for Singapore’s silver generation According to a 2017 report by Singapore’s National Population and Talent Division, Singapore’s population is greying at a faster pace than a decade ago. Citizens aged 65 and ... Read More
Singapore creates the world’s first tofu wine Researchers at the National University of Singapore have created the world’s first tofu wine through discarded tofu whey. This aligns with Mintel Trend ‘Hungry Planet’, which discusses how ... Read More
