Delon Wang

In a bid to grab the attentions of today’s consumer amidst everything else that is going on, brands and companies are coming up with new ways to create ...

A new wedding magazine has launched in Australia targeting LGBTQI* couples, following the country's decision to legalise marriage equality. With 2017’s postal survey where the majority of Australians ...

Only the future will tell what’s next for consumer data and how each and every consumer action is captured and transmitted into smarter, more convenient ways to live ...

Consumer trust has been something of a hot topic in this digital age. Today, consumers are more aware and more sceptical. Product recalls, questionable claims and shady business ...

As the first digitally-native generation, Generation Z (Gen Z) is characterised by modest differences between the previous generation—the Millennials. With Gen Z coming to maturity and entering the ...

A hotel in Malaysia is serving consumers QR codes alongside their meals to show how they can be recreated at home. The Lemon Garden restaurant at the Shangri-La ...

Invented by agricultural research firm D&T Farm, the Mongee Banana's edible peel was created by slowly cooling the banana's growth cells to -60°C (-76°F) before thawing them. To ...

South Korean retail chain Emart24 has launched an instant cup noodle product that claims to cure hangovers. The ‘Sokchan Ramyeon’ is a kimchi stew-flavoured noodle with an intense ...

In our increasingly busy, instant-gratification culture, we are consuming more than ever, but there is also more rhetoric than ever before about the impact of these behaviours on ...

KFC Japan launched Fried Chicken Home Type, an odourless takeaway that won't annoy other commuters, via a pop-up store located in Shinjuku's subway last December The Home Type chicken ...

According to a 2017 report by Singapore’s National Population and Talent Division, Singapore’s population is greying at a faster pace than a decade ago. Citizens aged 65 and ...

Researchers at the National University of Singapore have created the world’s first tofu wine through discarded tofu whey. This aligns with Mintel Trend ‘Hungry Planet’, which discusses how ...