The Pay TV Show 2019: Bundles, Video Marketplaces, and Free Streaming Over 800 attendees from across the video industry converged for three days of informative panels, presentations and networking at the second annual Pay TV show in Denver. Mintel’s ... Read More
What is 5G? Mintel Director of Insights, Telecom, Emily Groch discusses what 5G is, what it means to consumers, businesses and technology, and when we can expect it. Stay tuned to ... Read More
Could a "Netflix Cleanse" become the new fad in disconnecting? Netflix has made headlines in the past couple of weeks, with its price hike and its Fyre Festival documentary. After contributing to a MarketWatch piece about “decision fatigue,” ... Read More
CES 2019: Dreams of 5G The 5G undercurrent moved swiftly through CES 2019, even if there was little in the way of hardware or demonstrations of its capabilities. These are early days for ... Read More
Tech-savvy seniors set to shape the 2019 telecom market One of Mintel’s 2019 Telecom Marketing Trends, “Tech-savvy Seniors,” acknowledges the growing importance of marketing internet, cellular services and technology devices to those aged 65 and older. By ... Read More
Curb your screen addiction Consumers have some anxiety about how much time they spend in front of screens. Nearly two-thirds of Millennials feel they spend too much time online or using devices, ... Read More
Telecom Marketing Trends 2018: How'd we do? Last winter, Mintel Comperemedia launched its annual marketing trends for key industries, including telecommunications. The four trends we identified for telecom marketers in 2018 included: Hyping Hyper-speed 2018 is the ... Read More
The Fortnite craze has only just begun It’s the game everyone’s talking about. With a massive user base, and a new multi-million dollar marketing campaign, awareness of Fortnite will only continue to grow. Marketers are ... Read More
As cellular prioritizes video, TV dives deep into wireless In 2019, more consumers will consider whether they’d like to purchase cellular service from their cable provider. This year, we’ve seen new developments from cable providers, as more ... Read More
What AT&T’s Merger with Time Warner Means for Telecom AT&T has completed its acquisition of Time Warner, after successfully arguing its case in federal court that acquiring Time Warner would enable it to better compete with tech ... Read More
YouTube TV Drives Awareness around NBA Finals If you watched the NBA Finals on ABC, you probably noticed that YouTube TV was the presenting sponsor. The streaming live TV service was featured prominently on the ... Read More
4 key takeaways for marketers from the 2018 NAB Show Last week, I had the pleasure of attending, and participating in, the 2018 National Association of Broadcasters (NAB) Show. At its core, the show is about content, which ... Read More
