Emily Groch

While many brands have been tempted to slash their marketing spend on programs such as direct mail, during these financially challenging times, Charter Communications wasn’t. Instead, the telecoms ...

Over 800 attendees from across the video industry converged for three days of informative panels, presentations and networking at the second annual Pay TV show in Denver. Mintel’s ...

Mintel Director of Insights, Telecom, Emily Groch discusses what 5G is, what it means to consumers, businesses and technology, and when we can expect it. Stay tuned to ...

Netflix has made headlines in the past couple of weeks, with its price hike and its Fyre Festival documentary. After contributing to a MarketWatch piece about “decision fatigue,” ...

The 5G undercurrent moved swiftly through CES 2019, even if there was little in the way of hardware or demonstrations of its capabilities. These are early days for ...

One of Mintel’s 2019 Telecom Marketing Trends, “Tech-savvy Seniors,” acknowledges the growing importance of marketing internet, cellular services and technology devices to those aged 65 and older. By ...

Consumers have some anxiety about how much time they spend in front of screens. Nearly two-thirds of Millennials feel they spend too much time online or using devices, ...

Last winter, Mintel Comperemedia launched its annual marketing trends for key industries, including telecommunications. The four trends we identified for telecom marketers in 2018 included: Hyping Hyper-speed 2018 is the ...

It’s the game everyone’s talking about. With a massive user base, and a new multi-million dollar marketing campaign, awareness of Fortnite will only continue to grow. Marketers are ...

In 2019, more consumers will consider whether they’d like to purchase cellular service from their cable provider. This year, we’ve seen new developments from cable providers, as more ...

AT&T has completed its acquisition of Time Warner, after successfully arguing its case in federal court that acquiring Time Warner would enable it to better compete with tech ...

If you watched the NBA Finals on ABC, you probably noticed that YouTube TV was the presenting sponsor. The streaming live TV service was featured prominently on the ...