Cramp comfort: Catering to women’s wellness on the go Nua, a women’s wellness brand, has launched self-heating patches called ‘Cramp Comfort’ for on-the-go consumers suffering from period cramps. Users can opt for a one-time purchase or an ... Read More
Facebook vs. Australia: Is no news really good news and is Canada next? Last week millions of Australians logged on to Facebook only to find the tech giant had made good on their threat and blocked publishers and users from sharing ... Read More
Disconnect to reconnect: Encouraging consumers to #switchoff Smartphone brand Vivo, has launched a campaign called #SwitchOff that urges smartphone users to take a break from their devices and spend time with near and dear ones. Conceptualised ... Read More
McDonald’s celebrates inclusivity through packaging design McDonald’s India launched the ‘EatQual’ pack—a new, more inclusive packaging design—in celebration of the International Day of Persons with Disabilities (3 December). The pack enables people with disabilities ... Read More
Bringing the convenience of retail malls to consumers’ doorstep As consumers continue to be conflicted over stepping out, retailers are now curating ‘phygital’ (physical and digital) experiences by taking the in-store experience online; resulting in greater reach ... Read More
New digital frontiers in India In a recent move, Google has announced it will invest $10 billion over the next five years to accelerate the adoption of digital services in India. Following a ... Read More
Tapping into convenience and inclusive beauty needs in India Twenty Beauty, a start-up makeup brand, has installed first-of-their-kind beauty vending machines at convenient locations such as airports, metro stations and shopping malls, aiming to buck the e-commerce ... Read More
What working from home in India will look like post-COVID-19? Tata Consulting Services (TCS), one of the largest IT firms globally, announced permanent work-from-home options for over 75% of its employees by 2025. The firm currently employs 440,000 ... Read More
How brands are tapping into the nostalgia factor to connect with consumers Cadbury India has re-introduced an old jingle from the ‘90s to thank people for “not giving up” amidst the current COVID-19 crisis. The campaign, made in collaboration with ... Read More
Fitness brands go online to engage Indian consumers While fitness centres remain shut to prevent the spread of coronavirus, fitness start-up Cult.Fit is launching cult.live to let consumers join classes from their homes. The program offers ... Read More
Navigating the chaos of COVID-19 with consumer trends With many parts of the world thrown into turmoil, brands are wondering how they should position themselves with consumers in light of the COVID-19 pandemic. After all, in ... Read More
The role of women in 2030: Spotlight on APAC In celebration of International Women’s Day (8 March), the Mintel Trends team of consumer experts have explored the roles that women play in society, the workforce, and the ... Read More
