Elysha Young

Bata India has opened a 6,000 sqft experiential outlet featuring 3D foot scanning, an on-site podiatrist and a premium shoe laundry. The store also hosts a large Sneaker ...

Skincare brand Avène has partnered with activist and athlete Turia Pitt in Australia, drawing on her inspirational life story to demonstrate the products’ effectiveness for those with sensitive ...

Mintel has been at the forefront of predicting the trends that matter most, calling them early and accurately, over the last 15 years. In our series, ‘You Heard ...

Earlier this year, Coca-Cola Australia released its first energy drink, Coca-Cola Energy, supported by a major campaign. The new Coca-Cola drink was officially introduced to the market at ‘Free ...

Cadbury has launched a new chocolate bar with four flavours in one to promote diversity in India. The flavours include dark, blended, milk and white chocolate together in ...

Unilever Philippines recently piloted its ‘All Things Hair Refillery’ refilling stations in three popular shopping malls in Manila for its top haircare brands Sunsilk, Creamsilk, Dove and TRESemmé. ...

For the first time, Mintel will be involved in this year’s National Retail Conference and Stores Asia Expo, taking place in Manila, Philippines. At the conference, we will ...

To raise awareness about breast cancer in India, Unilever, through its soap brand Lux, has designed a bar of soap said to carry the power of encouraging women ...

With vegetarianism, flexitarianism and veganism more popular in Australia today than ever before, Macca’s (McDonald’s) announced the return of its McVeggie burger—albeit through a trial. The McVeggie burger ...

More and more brands today are entering new territories and extending into categories never before explored. This is a strategy that’s discussed in Mintel Trend ‘Extend My Brand’, ...