Bringing the convenience of retail malls to consumers’ doorstep As consumers continue to be conflicted over stepping out, retailers are now curating ‘phygital’ (physical and digital) experiences by taking the in-store experience online; resulting in greater reach ... Read More
New digital frontiers in India In a recent move, Google has announced it will invest $10 billion over the next five years to accelerate the adoption of digital services in India. Following a ... Read More
Tapping into convenience and inclusive beauty needs in India Twenty Beauty, a start-up makeup brand, has installed first-of-their-kind beauty vending machines at convenient locations such as airports, metro stations and shopping malls, aiming to buck the e-commerce ... Read More
What working from home in India will look like post-COVID-19? Tata Consulting Services (TCS), one of the largest IT firms globally, announced permanent work-from-home options for over 75% of its employees by 2025. The firm currently employs 440,000 ... Read More
How brands are tapping into the nostalgia factor to connect with consumers Cadbury India has re-introduced an old jingle from the ‘90s to thank people for “not giving up” amidst the current COVID-19 crisis. The campaign, made in collaboration with ... Read More
Fitness brands go online to engage Indian consumers While fitness centres remain shut to prevent the spread of coronavirus, fitness start-up Cult.Fit is launching cult.live to let consumers join classes from their homes. The program offers ... Read More
Navigating the chaos of COVID-19 with consumer trends With many parts of the world thrown into turmoil, brands are wondering how they should position themselves with consumers in light of the COVID-19 pandemic. After all, in ... Read More
The role of women in 2030: Spotlight on APAC In celebration of International Women’s Day (8 March), the Mintel Trends team of consumer experts have explored the roles that women play in society, the workforce, and the ... Read More
One-stop shoe: Footwear retailer Bata India opens an experiential store Bata India has opened a 6,000 sqft experiential outlet featuring 3D foot scanning, an on-site podiatrist and a premium shoe laundry. The store also hosts a large Sneaker ... Read More
Turia Pitt x Avène: Why authentic brand ambassadors are the only way forward Skincare brand Avène has partnered with activist and athlete Turia Pitt in Australia, drawing on her inspirational life story to demonstrate the products’ effectiveness for those with sensitive ... Read More
You Heard It Here First: Influentials Mintel has been at the forefront of predicting the trends that matter most, calling them early and accurately, over the last 15 years. In our series, ‘You Heard ... Read More
Coca-Cola moves with new energy Earlier this year, Coca-Cola Australia released its first energy drink, Coca-Cola Energy, supported by a major campaign. The new Coca-Cola drink was officially introduced to the market at ‘Free ... Read More
