How brands are tapping into the nostalgia factor to connect with consumers Cadbury India has re-introduced an old jingle from the ‘90s to thank people for “not giving up” amidst the current COVID-19 crisis. The campaign, made in collaboration with ... Read More
Fitness brands go online to engage Indian consumers While fitness centres remain shut to prevent the spread of coronavirus, fitness start-up Cult.Fit is launching cult.live to let consumers join classes from their homes. The program offers ... Read More
Navigating the chaos of COVID-19 with consumer trends With many parts of the world thrown into turmoil, brands are wondering how they should position themselves with consumers in light of the COVID-19 pandemic. After all, in ... Read More
The role of women in 2030: Spotlight on APAC In celebration of International Women’s Day (8 March), the Mintel Trends team of consumer experts have explored the roles that women play in society, the workforce, and the ... Read More
One-stop shoe: Footwear retailer Bata India opens an experiential store Bata India has opened a 6,000 sqft experiential outlet featuring 3D foot scanning, an on-site podiatrist and a premium shoe laundry. The store also hosts a large Sneaker ... Read More
Turia Pitt x Avène: Why authentic brand ambassadors are the only way forward Skincare brand Avène has partnered with activist and athlete Turia Pitt in Australia, drawing on her inspirational life story to demonstrate the products’ effectiveness for those with sensitive ... Read More
You Heard It Here First: Influentials Mintel has been at the forefront of predicting the trends that matter most, calling them early and accurately, over the last 15 years. In our series, ‘You Heard ... Read More
Coca-Cola moves with new energy Earlier this year, Coca-Cola Australia released its first energy drink, Coca-Cola Energy, supported by a major campaign. The new Coca-Cola drink was officially introduced to the market at ‘Free ... Read More
Cadbury celebrates diversity through chocolate Cadbury has launched a new chocolate bar with four flavours in one to promote diversity in India. The flavours include dark, blended, milk and white chocolate together in ... Read More
Rethinking plastic in the Philippines Unilever Philippines recently piloted its ‘All Things Hair Refillery’ refilling stations in three popular shopping malls in Manila for its top haircare brands Sunsilk, Creamsilk, Dove and TRESemmé. ... Read More
NRCE 2019: Redefining Southeast Asia’s retail landscape For the first time, Mintel will be involved in this year’s National Retail Conference and Stores Asia Expo, taking place in Manila, Philippines. At the conference, we will ... Read More
Lux raises awareness on breast cancer in India To raise awareness about breast cancer in India, Unilever, through its soap brand Lux, has designed a bar of soap said to carry the power of encouraging women ... Read More
