Graciana Méndez

Graciana is a Senior Regional Consumer Insights Analyst for Latin America at Mintel. She is responsible for developing research plans, analyzing consumer and market data, writing research reports on how consumer trends are evolving in the region and presenting insights to clients.

A cup of opportunities

Russia’s World Cup is still underway with some unexpected results... and not just on the field. Brands in Latin America are launching innovative concepts to make this quadrennial ...