How value is impacting LatAm consumer behavior two years into the pandemic At the start of the pandemic, we examined what COVID-19 meant for three of Mintel’s 7 Drivers of consumer behavior in Latin America (LatAm): value, technology and wellbeing ... Read More
Disruptive brands find unique ways to stay on trend in Latin America Mintel has examined several brands that are setting themselves apart through the lens of Mintel’s 2022 Global Consumer Trends. Disruptive brands are attracting the attention of consumers and ... Read More
Consumer spotlight: Understanding Mexican men's new needs The pandemic has shifted everyone's habits, and Mexican men are no exception. Unlike women, many men (single men, brothers, husbands and sons) were challenged to be more involved ... Read More
The influence of social media in Colombia Social media brings connection, but can also overwhelm. Improve online conversations and be the reason consumers tune in, instead of wanting to disconnect. It will be important to ... Read More
Does plant-based have a future in Latin America? Plant-based can find its place in Latin America (LATAM), provided there's more clarity of ingredients as well as benefits to the health of people, animals and planet. Better for ... Read More
Tapping into the latest trends to appeal to Mexico’s Millennials While Mexican Millennials are at a variety of life stages with a range of different responsibilities and needs, they are broadly united in their love for the fun ... Read More
The power of self-care in a post-pandemic Latin America Latin American consumers have, in recent times, faced a number of challenges that affect their overall health, such as rising obesity and sedentary lifestyles. But the pandemic has ... Read More
The 'next normal': Latin American consumers The pandemic has altered people’s relationships with home, food, personal care and beauty. But what changes are here to stay in Latin America? Here, we spotlight brands that ... Read More
What COVID-19 means for value in Latin America Faced with economic uncertainty and a mix of contradictory feelings such as vulnerability and resilience, consumers in Latin America are taking a step back and reevaluating what's important ... Read More
COVID-19 has reinvented dining and delivery in Latin America Foodservice is one of the industries hit hardest by the COVID-19 pandemic. In order to control the outbreak, many countries across the Latin American region went into lockdown ... Read More
Product spotlight: Soul Good in Brazil Brazil is among the top producers of chocolate in the world and has one of the world's highest number of chocolate consumers. Three-quarters of Brazilian consumers say they ... Read More
Latin America is phasing out single-use plastics in search of more sustainable living Plastic waste has been an issue of concern for many years in developed countries. However, new legislation banning single-use plastics across Latin America is helping to raise awareness ... Read More
