Honorata Jarocka

As a Senior Food & Drink Analyst, Honorata delivers actionable insight on food and drink trends and innovation, with a particular interest in health and wellness.

Cleaner Labels have arrived in Poland

Following the backlash against artificial and hard-to-pronounce ingredients, naturalness and simplicity have become key purchase motivators for a significant proportion of consumers. Confectionery brands can seize the opportunity to ...

Vegan cheese gets creative in Poland

Polish consumers are increasingly willing to experiment with plants and plant-based substitutes. Although the use of overt vegetarian and vegan on-pack positionings has so far been infrequent in ...

Poland joins the meat-free movement

Consumers all over the world are being drawn to plant-based diets, and Poland is no exception, resulting in meat-substitutes moving into the mainstream. A plant-based diet is primarily based ...