Joanna Gueller

Mintel

Mintel Comperemedia president Pamela McHugh has been elected onto the DMA Board of Directors for 2012. The Direct Marketing Association (DMA) is the leading global trade group for ...

Mintel Inspire – part two

In case you haven't heard, Mintel Inspire--consumer trends tool extraordinaire--has relaunched! It's smoother, sleeker and smarter than ever before. (In other words, it's more like you. Or me ...

20/20 (Bank Marketing) Vision

From Mintel Comperemedia's Susan Wolfe: "I envy people with 20/20 vision, both literally and figuratively. On a professional note, having a clearer vision of the future would certainly make ...

Green with envy

Warning: this post is entirely personal. And not quite relevant to anything, but... I'm totally, completely, 100% jealous of the UK's upcoming office move. (And of the royal wedding, ...