Joanna Gueller

Mintel Comperemedia president Pamela McHugh has been elected onto the DMA Board of Directors for 2012. The Direct Marketing Association (DMA) is the leading global trade group for ...

For financial services marketing, it's been a rough year (or couple of years). Unemployment in the US remains high, the housing market is still struggling, income has declined, ...

Tomorrow, Mintel's Behavioral Economist and expert report editor Susan Menke, will lead a webinar titled "What Women Want: Marketing Financial Services to Today's Female Consumers." July 28, 2011 2pm CT REGISTER ...

In case you haven't heard, Mintel Inspire--consumer trends tool extraordinaire--has relaunched! It's smoother, sleeker and smarter than ever before. (In other words, it's more like you. Or me ...

From Mintel Comperemedia's Susan Wolfe: "I envy people with 20/20 vision, both literally and figuratively. On a professional note, having a clearer vision of the future would certainly make ...

From Comperemedia's Andrew Davidson: "I recently wrote about how my household received three, extra-large (8×6), offers for Capital One's Venture card in one day. To me this was a ...

Last week, Mintel Comperemedia sent a team to the 23rd Annual Card Forum & Expo in Miami. For the second consecutive year, the show was a great success! We hosted ...

Warning: this post is entirely personal. And not quite relevant to anything, but... I'm totally, completely, 100% jealous of the UK's upcoming office move. (And of the royal wedding, ...

The 2011 Mirren New Business Conference was nothing short of a huge success. Agencies large and small were in attendance, getting up to speed on the latest best ...

Mmm hmm, might you maybe do so? (I'll admit I stretched my attempt at alliteration via many m's a little far with that one. Or did I? Check ...

Extra, extra, read all about it! In this Thursday's webinar, you have a chance to view unreleased consumer survey data about Hispanic Shopping trends. This is exclusive to Mintel ...

Mintel's office birthday celebration "ritual" has undergone some change in the past couple years. And I'm not sure it's for the better... It used to be informal and differ ...