How the pandemic could disrupt the toilet paper industry The toilet paper industry sailed to new heights in North America over the last 18 months, as the pandemic boosted sales of category leaders and niche players. Small ... Read More
COVID-19 creates permanent changes in homecare The Great Recession of 2008 and the COVID-19 downturn both caused a great deal of economic pain. A key difference, however, is that the Great Recession drove economizing ... Read More
Using scenario planning for strategic early warning Scenario planning is a tool that allows businesses to consider not just one possible future, but multiple futures in which they may be competing. When strategies are developed ... Read More
Anticipating hidden competition in CPG The term “hidden competition” refers to the idea that disruption often comes from outside the market, taking established competitors by surprise. Smartphones have become the evergreen example that ... Read More
How strategic storytelling can future-proof business decisions Yogi Berra once said, “The future ain’t what it used to be.” Although he was a baseball player, his gift for the quip gave the world many quotes ... Read More
How are aging consumers driving adoption of home automation? David Foot, an economist, trend spotter and professor from the University of Toronto is well known for the quote “demographics explain two-thirds of everything.” While consumer sentiment certainly ... Read More
Facing failure despite tremendous growth potential in India’s diaper market As one of the most populated countries in the world, India has a relatively high birth rate, opening the market up to opportunity for the global diapers industry. However, ... Read More
How to make toilet paper relevant in India India has the world's second largest population and is set to overtake China to become the world's most populous country. However, when it comes to household paper, India ... Read More
Making sanitary protection accessible in India In one of our recent blogs ‘What’s being done about the period poverty?’ our expert analyst looked at how period poverty is a growing social issue in the ... Read More
Are subscription services the answer to growing 'green' paper products? The highly consolidated and low-margin household paper category is not receptive to new market entrants, especially green brands. Competing with traditional retailers and gaining shelf space has proved ... Read More
Home Care Trends for 2018 Here, Jamie Rosenberg, Global Household & Personal Care Analyst at Mintel, outlines the two major trends set to impact the global home care industry this year and in ... Read More