Latinx – to use or not to use? The terms “Hispanic” and “Latino” are widely used – almost interchangeably – to describe the more than 63 million people of Hispanic/Latino origin in the US. Latinx is ... Read More
Hispanics’ health and wellness and the need to look beyond COVID-19 While preventing exposure to the virus is a critical focus of Hispanics’ health and wellness approach, beyond washing hands more often, wearing masks, avoiding crowded places, and using ... Read More
Attracting Hispanics To Your Dining Table These are challenging times to be a restaurant operator. The growth of market for dining out as a whole is consistently bringing in new operators, creating a market ... Read More
Nurturing brand loyalty among Hispanic consumers Hispanics consider quality the main reason why they like one brand over another and define quality as a product or service that does what it promises to do ... Read More
Focusing on the ‘how’ when communicating with US Hispanic Millennial consumers Marketers who devote their time and efforts to understanding the growing US Hispanic population gathered in Miami Beach last week for the 2015 AHAA Annual Conference. The main ... Read More
Top 3 Takeaways from the US Multicultural Media Forum Last month, Mintel was a proud sponsor of the 14th Annual Multicultural Media Forum in New York. It was great to see so many people that devote their time and ... Read More
