Juan Ruiz

Juan Ruiz is the Director of Insights at Mintel. He analyzes the US Hispanic and Latin American markets and develops insightful reports on Hispanic consumers, helping clients to understand the growing Hispanic market in the context of their categories.

Latinx – to use or not to use?

The terms “Hispanic” and “Latino” are widely used – almost interchangeably – to describe the more than 63 million people of Hispanic/Latino origin in the US. Latinx is ...