Kaitlin Kamp

Kaitlin Kamp is a Senior Marketing Intelligence Strategist at Mintel where she combines her passion for marketing with her expertise in research and consumer insights to deliver best-in-class recommendations to Mintel clients.

Baking beyond the baked good

2020 was hallmarked by a wave of at-home baking, brought on by the COVID-19 pandemic, as consumers reckoned with how to spend their newfound time at home. Social ...