Social awareness and engagement are becoming more mainstream: What brands need to know Interest and participation in social causes are becoming more widespread among US consumers. With over half of the US population qualifying as 'conscious consumers,' value-based marketing and cause-driven ... Read More
The evolution of Pride and Pride Marketing Last year, many Pride festivals and campaigns were forced to pivot not only due to the COVID-19 pandemic but also in response to the killing of George Floyd ... Read More
How brands can use consumer identity and brand reputation to navigate cancel culture In the past year, “cancel culture” has become the boogeyman of the internet, inciting dread and defensiveness among brands. If everyone is vulnerable to cancel culture, how can ... Read More
Celebrating LGBTQ+ Pride Month amid a pandemic and a social justice revolution The month of June marks the anniversary of the Stonewall Riots, a significant turning point in the LGBTQ+ civil rights movement. Typically, this milestone is celebrated with 30-days ... Read More
COVID-19 can revive Americans’ opinions of social media As the country calls for mass social distancing and preventative quarantining due to COVID-19, Americans are turning to social media for news updates, entertainment and social connection. Could ... Read More
Why consumer culture and identity are meaningful for brands In 2020, Mintel is taking a deep dive into the world of consumer culture, consumer identity and their influence across industries. In a series of new reports, we’ll ... Read More
