Macy Marvel

The mood at this year's International Hotel Investment Conference (IHIF), held in Berlin in March, can be described as one of 'cautious optimism'. Although the economy seems to ...

Applications of technology to the hotel industry - including artificial intelligence (AI), voice commands and chat bots - are being widely discussed and debated. In an exclusive interview ...

As in other sectors of the economy, technology has permeated all aspects of the hotel trade and has become a crucial determinant of competitiveness in the industry. Indeed, ...

The 20th anniversary of IHIF (International Hotel Investment Forum), held in Berlin on 6-8 March, was an occasion to look forward into the future to see what the ...

The 20th annual IHIF, Europe's foremost hotel industry conference, was held in Berlin 6-8 March. Here, we take a look at some key findings from the conference, including: ...

Hoteliers are constantly searching for ways to differentiate their offerings and especially to appeal to the new generation of millennial guests, as well as to millennial-minded travellers of ...

Analyst Macy Marvel recently attended the International Hotel Investment Forum (IHIF) in Berlin, where current trends in hotel distribution were discussed and debated by key industry players, representing ...

The impact of the ‘sharing economy’ on the hotel sector has been a hot topic over the past couple of years and was thoroughly debated at the recent ...

This year's IHIF (International Hotel Investment Forum), to be held on 7-9 March in Berlin, will highlight the challenges facing the hotel industry in the coming months and ...

Airbnb has experienced surging growth since it was launched in 2008, but it was not until the last couple of years that the world's leading apartment rental platform ...

With the proliferation of brands and the drive towards mass customisation, it is perhaps time to consider a totally new approach to gauging customers' needs and wants in ...

Last year, Airbnb refused to attend the International Hotel Investment Forum (IHIF), the foremost international hotel industry conference, held annually during the first week of March in Berlin. ...