3 unique ways brands can use advent calendars Advent calendars have been popular since the late 19th century as a way of marking the days until Christmas. Brands have also renamed the seasonal marker as ‘anticipation ... Read More
No Candy?!? Not an Option For Consumers This Halloween The Hershey Company inadvertently gave consumers a scare earlier this year. In the company's Q2 2022 earnings statement, they mentioned that a Halloween candy shortage due to supply ... Read More
Medicated candy will return after the pandemic Candy to relieve sore throats and quell coughs all but disappeared during the pandemic, but "real-time" encounters are reviving exposure to "real-time" cold germs. As US consumers venture ... Read More
Beyond theater: The demand for cleanliness post-COVID-19 Consumers will continue to expect some of the visible signs of hygiene implemented during the pandemic. However, as more consumers are vaccinated, they are likely to reject some ... Read More
How can brands make snacking at home more exciting? With much of Europe entering a second lockdown, snack brands can supply much-needed comfort and security to consumers. People spending more time at home will bring new development opportunities ... Read More
COVID-19, Christmas '20: Creating holiday opportunities for consumers COVID-19 makes the 2020 winter holidays a challenging time for consumers, but there are ways for brands to make the season a success. Staying home for the holidays The winter ... Read More
What does Halloween look like in an era of social distancing for confectionery manufacturers? In July 2020, Hershey introduced four new confections for Halloween 2020, offering hope that the most lucrative holiday in the US would stay strong during the time of ... Read More
Post COVID-19 stress disorder: What consumer behavior will look like The COVID-19 journey is continuing and some consumers are trying to reset their lives as countries have entered the next normal with guardrails in place in an effort ... Read More
The 'next normal' is now It is true that taking a look back is a good way to understand the future. History tells us that COVID-19 is not the first pandemic, but it ... Read More
COVID-19 in context COVID-19 has changed the world. But, it is not the first pandemic to alter the course of history. What can we learn from the past and what makes ... Read More
Decoding the rush on toilet paper There has been a lot of musing about the reason behind the great toilet paper rush of 2020, with theories pointing to a lack of household preparedness and ... Read More
US food shoppers change strategy during the pandemic As the basics of everyday life like toilet paper and dried pasta become hard to find, shopping habits have changed. Will these new behaviors last? The role of the ... Read More
