Consumer Trends to Watch in 2021 and Beyond - APAC Edition Global shutdowns. Recessionary conditions. Environmental and political shifts. Not to mention a global pandemic. 2020 was a year of multiple crises, with events shaking the world like no ... Read More
How brands are rewarding frontline workers in Southeast Asia GrabFood Thailand, a food delivery service, has recently rolled out a new feature that allows users to share free meals with their delivery drivers. On the app's homepage, ... Read More
Brands reward customers for staying home Thai Airways is putting 3 million miles points up for grabs for its customers in order to encourage them to stay at home. To grab those points all ... Read More
Celebrating and supporting mothers in Asia Pacific Mother’s Day this year is going to be different for many families. With social distancing guidelines and travel advisories put in place, many aren’t going to be able ... Read More
Can robots offer a safe retail environment to staff and customers? COVID-19’s impact on the retail sector globally, including Thailand, has been profound. With consumers becoming more concerned about being exposed to the virus, retailers are implementing measures to ... Read More
Cultural heritage runs deep in Asia Across Asia, consumers are looking to maintain a grip on their own cultural heritage and traditions as the world around them modernises. This is reflected in Mintel Trend ... Read More
2019 Global Consumer Trend ‘Social Isolation’: How’d we do? Mintel has been at the forefront of predicting the trends that matter most, calling them early and accurately, over the last 15 years. Earlier last year, we revealed ... Read More
Celebrating Singapore’s hawker heritage Singapore is home to many open-air food courts, where vendors, known as hawkers, serve delectable dishes at relatively low prices. To preserve this iconic culture, earlier this year, ... Read More
The future of halal: Catering to the Muslim consumer According to official statistics, Indonesia is the world’s fourth most populous and largest Muslim majority nation. With a quickly-expanding middle class eager to experience innovative products and services, ... Read More
The rise of Asia’s lazy consumer part 2 During the recent Top Trends in APAC webinar, we discussed the emergence of a new type of consumption behaviour in Asia Pacific, where time-saving, labour-saving, and convenient products ... Read More
The rise of Asia’s lazy consumer (part 1) During the recent Top Trends in APAC webinar, we discussed the emergence of a new type of consumption behaviour in Asia Pacific, where time-saving, labour-saving, and convenient products ... Read More
