Faux glow: Product innovation brightens up sunless tanners Self-tanner sales have struggled over the past five years due to waning consumer interest as consumers sought more natural-looking tans, not to mention the negative perceptions the product ... Read More
Dove is the latest brand to enter the baby personal care market In April 2017, Dove launched Baby Dove, the brand’s first new category in the US since the introduction of Dove Men+Care in 2010. The Baby Dove product range ... Read More
Cheetos bronzer gives a new take on the “food-to-face” trend In November 2016, Frito-Lays Cheetos brand entered the color cosmetics market with its Colour de Cheetos bronzer, retailing at $11.99. The product claims to give users the perfect ... Read More
What’s the next big US skincare ingredient? Within the US skincare category, the highest spend is allocated to facial skincare, comprising more than 60% of 2014 category sales. This is due to the wider availability ... Read More
Stubble, chin curtain or fu manchu, there's a facial hair grooming product for every style Growth in the US men’s personal care market has been slowed by a struggling shaving/aftershave products segment, and men's laidback approach toward shaving is to blame. Younger men ... Read More
Premiumization under the sheets Americans typically have a budget-conscious approach when shopping for linens, citing price as the biggest purchase influencer. However, recent launches of bed linens that incorporate added features may ... Read More
Pet parents are transforming the US pet retail market No longer is it just the pampered pets of Hollywood who are spoiled by their owners. Across the US, pet owners have turned into pet parents. According to ... Read More
