Dry January: What are the opportunities and challenges for low/no alcohol brands? As Dry January is upon us, we've explored why more of us are turning to low/no alcohol options, and what barriers drink brands face to convince the rest ... Read More
Target at-home TV sports spectators with world drinks this summer With international travel - even to continental Europe - still remaining limited, there are opportunities for alcoholic and soft drinks brands to help enhance TV spectators’ experiences of ... Read More
Beverage brands need to help locked down consumers drink their way to better health The COVID-19 outbreak has resulted in a huge rise in health consciousness and people’s anxiety levels have soared. This, combined with concerns about money, presents drinks brands with ... Read More
How can US wine adapt to a pandemic-driven decline? Wine sales rose in initial COVID-19 lockdown shopping, but drinkers later deprioritized alcohol spend in favor of health. So which demographic should brands target? Offer lower ABV wine options ... Read More
How will a COVID-19-driven downturn impact non-alcoholic spirits in the UK? Non-alcohol spirits were already trending in the UK before the pandemic, but a COVID-19-driven downturn will accelerate the trend for moderating alcohol drinks. How should drinks brands evolve ... Read More
Savoury comfort foods for uncertain times COVID-19 has caused the world huge anxiety, and consumers have started to turn to foods to improve their mood. But what can meals, sides and seasonings offer in ... Read More
Why France is unlikely to take up Britain’s Dry January tradition With the festive and New Year’s celebrations firmly over, many Brits have committed to give up alcohol until the 1st February - as part of ‘Dry January’. Now ... Read More
