Two strategies to boost gum confectionery consumption in India Gum confectionery launches in India are dominated by tooth-whitening and breath-freshening claims—one of the reasons why gum consumption is limited. In fact, Mintel research reveals that only a ... Read More
How ‘going green’ in India is helping raise brand equity When it comes to chocolate, the Indian consumer palate has been attuned to the milk variety. However, due to increasing health awareness coupled with exposure to Western taste ... Read More
ITC's whipped coffee paste aims to disrupt India's instant coffee segment The entry of coffee chains such as Starbucks, Cafe Coffee Day, Costa Coffee and Barista over the past few years has played a crucial role in shaping the ... Read More
The repercussions of ‘fake news’ Tata Group, the Indian conglomerate that owns Tata Salt, recently faced social media outrage after an activist, citing a report by American West Analytical Laboratories, said that the ... Read More
Tackling plastic pollution in India As India’s 16th prime minister was sworn into office in the last week of May, 7,000 handmade carry bags made from waste plastic were distributed during the ceremony. ... Read More
