Rushikesh Aravkar

Traditionally, dahi has been a staple in the Indian diet and is widely regarded as a functional food that aids digestion and improves immune support. The heightened focus ...

Time-pressed lifestyles coupled with easy availability of snacks is fuelling snacking frequency among Indian consumers. Mintel research highlights that one in five Indians snack three times a day ...

The beverage segment in India is a crowded space. Traditional segments such as carbonated soft drinks and juices and the newly emerging categories of flavoured water and flavoured ...

COVID-19 is changing consumer habits globally as well as in India – everything from how we shop for groceries and cook to how we consume food. The government-mandated ...

Gum confectionery launches in India are dominated by tooth-whitening and breath-freshening claims—one of the reasons why gum consumption is limited. In fact, Mintel research reveals that only a ...

When it comes to chocolate, the Indian consumer palate has been attuned to the milk variety. However, due to increasing health awareness coupled with exposure to Western taste ...

The entry of coffee chains such as Starbucks, Cafe Coffee Day, Costa Coffee and Barista over the past few years has played a crucial role in shaping the ...

Tata Group, the Indian conglomerate that owns Tata Salt, recently faced social media outrage after an activist, citing a report by American West Analytical Laboratories, said that the ...

As India’s 16th prime minister was sworn into office in the last week of May, 7,000 handmade carry bags made from waste plastic were distributed during the ceremony. ...