Finding strategic insights at the intersection of customer reviews and product messaging Online reviews are deal-makers and deal-breakers. While marketing is important, customers end up doing a lot of marketing on a brand’s behalf every time they leave a review. ... Read More
Why brand values studies are a must Black History Month was a month whose midline was a Super Bowl during which hip-hop stars sang their hits, censored; during which one of them took a knee, ... Read More
