2020’s most disruptive BPC innovations and what to expect in 2021 Despite the disruption to new product development (NPD), especially at the onset of the COVID-19 crisis - and a difficult year for beauty sales - beauty and personal ... Read More
The game is on for beauty brands As consumers spend more time at home, beauty brands are altering the way they reach consumers. Some are fully immersing themselves within the lucrative gaming world in an effort ... Read More
6 ways COVID-19 has spurred on creative beauty/personal care innovation COVID-19 has challenged beauty markets like never before. It continues to disrupt beauty usage habits, engagement, and ultimately, sales. This disruption is due to a range of factors, ... Read More
How can brands stand out in the busy celebrity beauty space? A 2019 influx of yet more celebrity beauty brands, hot on the trail of success stories such as Rihanna’s Fenty Beauty, is reflective of a celebrity-obsessed culture. But do ... Read More
Sniff this: 5 global deodorant trends and innovations The basic hygiene focus of deodorants means it's traditionally a price-driven category, limiting growth in most countries. But as consumers become more demanding and receptive towards innovation, deodorants ... Read More
5 beauty products that truly embody Mintel Trends In today’s fast-paced world, it seems that new trends are created every day. While a few will actually take off and have an impact, most will remain short-lived ... Read More
Suncare trends: 6 innovative products launched in 2018 New formats, convenience and localised skincare benefits - these are among the main factors driving innovation in the suncare market. Brands can differentiate themselves by promoting not just ... Read More
