Rosalia Di Gesu

In our 2021 Beauty & Personal Care Trends, we predicted the four Trends set to impact the global Beauty and Personal Care industry this year. In this blog, ...

Ecological claims are becoming increasingly important across the beauty and personal care market and are among the fastest-growing claims in soap, bath, shower and body care. In Europe, ...

Despite the disruption to new product development (NPD), especially at the onset of the COVID-19 crisis - and a difficult year for beauty sales - beauty and personal ...

As consumers spend more time at home, beauty brands are altering the way they reach consumers. Some are fully immersing themselves within the lucrative gaming world in an effort ...

COVID-19 has challenged beauty markets like never before. It continues to disrupt beauty usage habits, engagement, and ultimately, sales. This disruption is due to a range of factors, ...

A 2019 influx of yet more celebrity beauty brands, hot on the trail of success stories such as Rihanna’s Fenty Beauty, is reflective of a celebrity-obsessed culture. But do ...

The basic hygiene focus of deodorants means it's traditionally a price-driven category, limiting growth in most countries. But as consumers become more demanding and receptive towards innovation, deodorants ...

In today’s fast-paced world, it seems that new trends are created every day. While a few will actually take off and have an impact, most will remain short-lived ...

New formats, convenience and localised skincare benefits - these are among the main factors driving innovation in the suncare market. Brands can differentiate themselves by promoting not just ...