How beauty brands can cater to Muslim consumers during Ramadan and Eid This weekend sees the start of the Islamic holy month of Ramadan, with Muslims around the world preparing to take part. Brands can help support Muslim consumers during ... Read More
3 beauty trends to look out for in 2022 2021 witnessed the rise of a plethora of beauty trends. We have explored hybrid makeup, upcycled ingredients and solid formats on this blog, but what will beauty look ... Read More
6 inclusive beauty innovations to watch The beauty industry has come a long way when it comes to inclusivity in terms of skin colour, gender and age, however there remains a gap when it ... Read More
COVID-19 drives preventative measures in UK personal care As the ongoing COVID-19 outbreak impacts consumer behaviours across many sectors, beauty companies are already highlighting the impact on their businesses. At the start of the outbreak we saw ... Read More
Why personalisation is the future of beauty As consumers increasingly seek out beauty solutions suited to their specific needs, there has never been a greater need for personalisation in the category. Presenting at London’s Personalised ... Read More
Black Panther to inspire beauty trends in 2018 The heavily anticipated superhero movie Black Panther hit the screens on 12th February 2018, after being predicted to become the biggest ever Marvel film. The film sold more ... Read More
Fenty Beauty: Targeting women of all colours September’s New York Fashion Week saw Rihanna launch her Fenty Beauty make-up line, featuring the tagline ‘Beauty for all’. The line has been launched with the aim to ... Read More
Removing age from the beauty equation Allure magazine has announced that it will no longer use the term ‘anti-ageing’ in a bid to change the way growing older is discussed. With Mintel data showing ... Read More
The evolution of celebrity endorsement in beauty The traditional model Celebrity endorsements have been central to the advertising sector for decades. Traditional advertising gave the illusion that celebrities used the product they were endorsing: by the ... Read More
An environmentally friendly solution to microbeads? Microbeads have made headlines recently after ministers in the UK backed a ban on their usage in personal care products due to their environmental impact. However, German-based formulation ... Read More
Birchbox launches Arrow brand aimed at active women Best known as the popular beauty and personal care subscription service, Birchbox recently launched LOC (Love of Colour), its first own-label make-up brand. Following the LOC launch at ... Read More
Could colour capture technology be the next big beauty step? Struggling to find exactly the right colour to suit their skintone or that right shade of red is an issue that many consumers face when shopping for beauty ... Read More
