COVID-19 drives preventative measures in UK personal care As the ongoing COVID-19 outbreak impacts consumer behaviours across many sectors, beauty companies are already highlighting the impact on their businesses. At the start of the outbreak we saw ... Read More
Why personalisation is the future of beauty As consumers increasingly seek out beauty solutions suited to their specific needs, there has never been a greater need for personalisation in the category. Presenting at London’s Personalised ... Read More
Black Panther to inspire beauty trends in 2018 The heavily anticipated superhero movie Black Panther hit the screens on 12th February 2018, after being predicted to become the biggest ever Marvel film. The film sold more ... Read More
Fenty Beauty: Targeting women of all colours September’s New York Fashion Week saw Rihanna launch her Fenty Beauty make-up line, featuring the tagline ‘Beauty for all’. The line has been launched with the aim to ... Read More
Removing age from the beauty equation Allure magazine has announced that it will no longer use the term ‘anti-ageing’ in a bid to change the way growing older is discussed. With Mintel data showing ... Read More
The evolution of celebrity endorsement in beauty The traditional model Celebrity endorsements have been central to the advertising sector for decades. Traditional advertising gave the illusion that celebrities used the product they were endorsing: by the ... Read More
An environmentally friendly solution to microbeads? Microbeads have made headlines recently after ministers in the UK backed a ban on their usage in personal care products due to their environmental impact. However, German-based formulation ... Read More
Birchbox launches Arrow brand aimed at active women Best known as the popular beauty and personal care subscription service, Birchbox recently launched LOC (Love of Colour), its first own-label make-up brand. Following the LOC launch at ... Read More
Could colour capture technology be the next big beauty step? Struggling to find exactly the right colour to suit their skintone or that right shade of red is an issue that many consumers face when shopping for beauty ... Read More
Smart mirrors encourage consumers to brush up on their oral care Smart technology is rapidly becoming a large part of our daily routines. Last year Oral-B launched the first app-controlled toothbrush - the world’s first interactive electric toothbrush which ... Read More
Can wearable tech infiltrate the UK’s make up bags? As highlighted as part of Mintel’s UK Consumer Trend predictions for 2015, wearable technology is fast entering the mainstream, particularly in the areas of health and fitness. According ... Read More
Kate Who? The rise of the everyday woman 10 years ago, research by Unilever revealed that only 2% of women considered themselves beautiful. In response Dove’s Campaign for Real Beauty launched worldwide. The aim? ‘To create ... Read More
