How brands can adapt to evolving attitudes to social media influencers - real and virtual As consumers grow more savvy about influencer advertising, how influencers are used by brands is set to take divergent paths. Concerns about the negative ramifications of misleading influencer ... Read More
Facebook vs. Australia: What are the implications for the UK? The conflict between Facebook and Australia might be over, but what does this mean for the rest of the world? We explore the implications for the UK and ... Read More
[WATCH] Disney+ European launch: will viewers stuck indoors because of COVID-19 be tempted? With most people having to stay at home because of COVID-19’s rapid spread, will they be increasingly turning to streaming services like Disney+, which launches in the UK ... Read More
Apple and Facebook News: A page turner for consumers? Smartphones are rapidly becoming the go to device for consumer needs and Mintel research shows that news consumption could be no exception - particularly for younger consumers. Over ... Read More
ShowMango: Taking music subscription services offline As more and more of us sign up to subscription services in the UK, they are fast becoming the go to way for consumers to receive their music, ... Read More
Simulcasts: Broadcasters beginning to cater to the fan that just won’t wait Whilst Mintel’s research reveals almost nine in ten Brits (88%) claim to have used video streaming services in the past three months, a rising number of broadcasters are ... Read More
