Indian Consumer Landscape: Facial skincare trends While usage of skincare products in India is low, the market is being driven by the younger cohort. Rising penetration of derma players and the emergence of online ... Read More
[Watch] Indian consumer landscape: How the VMS sector fits into the wider health and wellness narrative In India, vitamins, minerals and supplements (VMS) are considered medicinal and only consumed if prescribed by a doctor. While the government is taking steps to tackle nutrition deficiencies, ... Read More
[Watch] Indian consumer landscape: What’s shaping the fragrance category Increases in disposable income and demands from India’s middle-class are driving growth in the beauty and personal care category including the fragrance sector. The introduction of affordable price ... Read More
Fresh breath to revive the Indian natural toothpaste segment Today, natural toothpaste is all about promoting functional benefits and revolves around the idea that natural options are free from chemicals and contain herbs to maintain healthy oral ... Read More
Brands create buzz around 2019 general election in India The 2019 Indian general election has been the talk of the town, particularly as the country decides the fate of the largest democracy in the world. Acknowledging this, ... Read More
Breaking the period taboo An Indian documentary titled, “Period. End of Sentence”, won the Oscar for best ‘Documentary Short Subject’ in 2019. The story revolves around a rural village outside Delhi, India, ... Read More
A peek into how brands are celebrating Holi Holi, known widely as the festival of colours, signifies the triumph of good versus evil as well as welcoming the spring season in India. The festival is celebrated ... Read More
Unilever’s ‘Start A Little Good’ campaign addresses environmental issues Ethical and moral brand qualities are fast becoming expectations as consumers look for companies to be charitable, ethical or environmentally responsible at both India and global levels. Hindustan ... Read More
3 trending hair care claims for brands in India to tap into The influx of information available online and on social media is driving consumers to be more aware of their own unique needs. With this increased awareness, Indian consumers ... Read More
3 trends to shape the future of the Indian beauty industry The Indian beauty industry is changing rapidly with innovation happening across different product categories. At Cosmoprof India 2018 roadshow, which took place in New Delhi, Mintel discussed global ... Read More
Blue light: The growing menace of the digital age As ownership of digital devices in India increases, so too does consumers' reliance on them, particularly smartphones and tablets. They are everywhere, from the train to the bedroom, ... Read More
A festive makeover for beauty brands this Diwali India’s Diwali celebration ignites the traditions of gifting and shopping, which are accelerated by the fact that salaried class across India receive their annual bonuses this time of ... Read More
