Moving from reactionary to rational consumption: COVID-19’s impact on Chinese consumers In order to consistently monitor consumer sentiment during the COVID-19 outbreak, Mintel is conducting proprietary research among consumers aged 18-59 across urban China. Today, we’re excited to share ... Read More
[WATCH] A catalyst for change: The impact of COVID-19 on Chinese consumers The outbreak of a novel coronavirus (COVID-19), which originated in the central Chinese city of Wuhan, has already spread to an extent that is having a profound impact ... Read More
