Sakshi Deepchandani

Air fresheners in India are used primarily for neutralising bad odour in homes, offices and cars. Indeed, Mintel research highlights that one in four Indians use fresheners when ...

Majority of Indians snack at least twice a day–many of whom view snacks as an indulgent treat. But an increasing number of consumers are also looking for nutritious ...

With the growing awareness of the role nutrition plays in today’s busy lifestyles, Indian consumers are looking for food and drink options which are both convenient, like biscuits, ...

With initiatives like ‘Swachh Bharat’ by the Indian government and celebrities endorsing hygiene-focused programmes, there is an increased awareness about hygiene among Indian consumers today. In addition, busy and ...