Air fresheners to offer relaxation benefits in India Air fresheners in India are used primarily for neutralising bad odour in homes, offices and cars. Indeed, Mintel research highlights that one in four Indians use fresheners when ... Read More
Exploring India’s snacking culture Majority of Indians snack at least twice a day–many of whom view snacks as an indulgent treat. But an increasing number of consumers are also looking for nutritious ... Read More
Biscuits in India are getting a makeover With the growing awareness of the role nutrition plays in today’s busy lifestyles, Indian consumers are looking for food and drink options which are both convenient, like biscuits, ... Read More
3 trends shaping the Indian soap and bath industry With initiatives like ‘Swachh Bharat’ by the Indian government and celebrities endorsing hygiene-focused programmes, there is an increased awareness about hygiene among Indian consumers today. In addition, busy and ... Read More