Shake up the shaving category As trends and consumer attitudes change, the personal care category needs to evolve to remain relevant and the shaving sector is no exception. Classic grooming tools, gender-neutral products ... Read More
Skincare regimens that go with the flow With many consumers finding the choice in skincare products and brands overwhelming, building a regimen based on individual needs and desires is not just fun, but also functional. ... Read More
Stop ignoring indie brands: The power of social media influence Niche beauty brands have cleverly used online channels and social media to outsmart industry giants and build huge followings of loyal consumers. Here, Mintel’s Sarah Jindal, Senior Innovation ... Read More
Stop ignoring indie brands: Knowing your audience Niche beauty brands have cleverly used online channels and social media to outsmart industry giants and build huge followings of loyal consumers. Here, Mintel’s Sarah Jindal, Senior Innovation ... Read More
Stop ignoring indie brands: The value of a brand story Niche beauty brands have cleverly used online channels and social media to outsmart industry giants and build huge followings of loyal consumers. Here, Mintel’s Sarah Jindal, Senior Innovation ... Read More
Beauty Spot: Sephora brings its store to your door Beauty Spot is a regular feature on The Mintel Blog, giving readers a virtual tour of the hottest beauty retail concepts in trend-setting cities around the globe… Consumers have a ... Read More
