4 key themes from The Financial Brand Forum 2016 This week consultants, bankers and industry leaders came together at The Financial Brand Forum 2016 to share their thoughts on the challenges facing the banking industry, as well ... Read More
Bank loyalty extends beyond customer acquisition incentives Banks do plenty to reward new customers, offering hefty cash bonuses for opening new accounts. And while cash incentives have become richer and more competitive over time, that ... Read More
Need for speed: New technologies meet consumer demand for faster banking The banking industry is going through a period of unprecedented rapid change, driven mainly by new technologies, which is allowing banks to grow. Those new technologies, however, enable ... Read More
Data breaches leave mobile payment consumers looking for rewards over security In the wake of multiple data breaches over the past several years, security remains top of mind for marketers and consumers alike. The issue continues to make headlines ... Read More
Banks make a statement on paperless US banking consumers have been eager to adopt self-service transactions when it adds convenience and flexibility to their lives. They have flocked to online and mobile banking and taken ... Read More
Amazon Prime Day: Marketing success or etailer fail? During the month of July, it was nearly impossible not to hear talk of Amazon Prime Day, either through the press or the numerous emails the company sent ... Read More
Digital campaigns get creative to target Millennial new home buyers Banks experienced increased success in mortgage origination in Q1 2015. Chase reported that it originated 45% more mortgages in the first quarter of this year, compared to last ... Read More
Better US economy means higher consumer confidence: How are bank marketers responding? The GDP has been growing consistently in the past few quarters, the unemployment rate continues to decrease, consumer confidence is up, and gas prices are going down; from ... Read More
Innovation comes to US checking acquisition strategies In the second quarter of this year, stand-alone savings direct mail acquisition offers decreased by a significant 62%, while checking offers increased by 15%. Banks also scaled back ... Read More
If it doesn’t have checks is it still a checking account? A new survey of 2,500 random consumers by the American Bankers Association confirmed what banks had long suspected: that 65% of U.S. consumers either don't own a checkbook ... Read More
Mobile banking apps appeal to US consumer demand for a streamlined lifestyle One of Mintel’s consumer trends identified for 2014 is “Life, Streamlined”, which details customers’ desire for instant gratification, a need which will only intensify over time. People are ... Read More
Banks seek balance of interpersonal relationships, online convenience Drawing the digital line – purposely staying offline - seems counterintuitive in today’s world, especially in financial services. Most companies are now focused on technology that makes banking ... Read More
