Viktorija Gnatoka

According to Mintel’s Household Care Packaging Trends US 2016 report, practical information tops household care consumers’ interest on packaging. Directions for use, safety information and ingredients information are among ...

Now just a few days away, Valentine’s Day remains one of the most popular Spring holidays, inspiring consumers to purchase themed gifts for the occasion. In fact, according ...

Pantone, the global authority on color and provider of professional color standards for the design industries, has chosen two colors as its Color of the Year for 2016: ...

The upcoming release of Star Wars Episode VII – The Force Awakens spiked a number of limited edition and promotional packaging across all product categories around the world. ...

Food-based beauty products appeal to consumer acceptance of the benefits of healthy eating and can provide sensorial experiences with new packaging shapes and materials. Consumers around the world agree ...

This summer, an immense amount of products from around the globe were introduced with innovative packaging designs. There were especially intriguing packages in the Food and Drink and the Home and ...

Convenience in packaging has become a widely used term nowadays, often times conveniently misused. While consumers are looking for convenient packages, too many packaging innovations are marked as ...

Diageo is teaming up with Thin Film Electronics to create the Johnnie Walker Blue Label smart bottle. The news was announced at the recent Mobile World Congress in ...

It's something that all of us rely on daily. However, the deodorant market has seen a lack of packaging innovation. The way we choose our deodorants is largely ...

Mintel’s own packaging experts, David Luttenberger and Viktorija Gnatoka, attended PackExpo in Chicago last week. A key theme of the show was packaging's role in decreasing global food ...

The single-serve coffee market has grown dramatically in the last few years and more and more brands are embracing the single-cup innovations. Single-cup offerings provide convenience and variety, ...

Household care product packaging can do much more than just hold the product. Not only can it attract attention at the shelf and provide important functional information, it ...