“She power” is influencing the world: how brands do communications with female consumers Modern women are no longer bound by the ideal image such as superwoman, whether it’s about marriageable age, work-life balance, or the high expectations of appearance around them. ... Read More
More Chinese young consumers love consumption related to nostalgia Recently we have seen an increasing number of Chinese young consumers love consumption related to nostalgia. The power of fond memories and beloved icons from the past make ... Read More
