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The pandemic has accelerated the shift in the UK TV market away from traditional linear channels towards on-demand streaming services, both free and paid-for. As the TV streaming landscape becomes increasingly congested, competition is heating up, with more players looking to challenge Netflix’s on-going dominance of the UK subscription market.

In this presentation our Associate Director for Technology and Media, Rebecca McGrath, uses Mintel data to provide insights on consumer TV streaming habits and preferences, as well as outlining key launches being made by streaming services to meet consumer demands and stand out from the crowd.

Fill out the form to discover:

  • – Trends in UK TV viewing habits, including use of services and devices.
  • – Consumer attitudes towards streaming services’ content and features, from advertising to social viewing options.
  • – Consumer intent to change their current video streaming subscriptions.
  • – How wider consumer trends can impact viewing preferences.

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