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Mintel’s team of expert analysts have identified five trends that are impacting foodservice and packaged food and drink categories. This year’s flavor trends encompass themes that range from international fare to relaxation and gut health, providing a comprehensive view of the most unique ingredients in food today.

Behind every trend is comprehensive consumer research, in-depth analysis and brand examples that support the future impact of the trends.

DISCOVER HOW YOU CAN STAY AHEAD OF THE COMPETITION AND DOWNLOAD YOUR FREE COPY NOW!

Botanicals and Adaptogens

In an increasingly stressful world, consumers are taking a moment to wind down and chill out with the aid of botanical flavors and ingredients, and adaptogenic herbs.

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Japanese influence

Restaurants and retailers are drawing on the popularity of Japanese foods and ingredients like sushi, ramen, and matcha as tourism to, and overall interest in, Japan grows.

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Fermented Fare

As consumers become more aware of their microbiome, they are seeking sour flavors and fermented and probiotic ingredients to help support a healthy gut.

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Authentic Indian

Consumers are discovering more ingredient combinations and dishes native to different parts of India as they expand their knowledge about Ayurveda and seek authentic regional flavor experiences.

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Eastern Mediterranean

The next wave of Middle Eastern flavors are emanating from the Eastern Mediterranean region with dishes and products that spotlight lesser-known sauces, spreads and the region’s cuisines.

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