In this webinar, Mintel's Global Haircare Analyst, Andrew McDougall, explores the trends that will shape the beauty and personal care market in 2018 and beyond.

The predictions outlined in this webinar are the result of collaboration between Mintel’s global team of expert category analysts, spanning every major market around the world. This led to the identification of four key trends, which reflect overarching consumer themes of trust, transparency, ethics, sustainability, individuality, and speed.

All of the trends are supported by evidence gathered from Mintel’s proprietary consumer research, innovative developments observed by Mintel’s global team of trend spotters, and international beauty and personal care products collected in Mintel Global New Products Database (GNPD).

What trends are covered in this edition?

  • Playing Mother Nature
  • My Beauty, My Rules
  • Campaign Capital
  • Private Eye