Advertise smarter:
What advertisers and publishers should do next year

The Marathon of Innovation

Consumers' perception of how companies supported them and their communities still impacts brand sentiment today. While it is crucial to optimize marketing efforts, brands should consider their KPIs with a different lens. Watch this new webinar, "The Marathon of Innovation" from Comperemedia Director of Insights, Laura Ziemer as she discusses how brands and publishers should consider performance marketing and KPIs now as well as examples of how brands have answered these important questions:

- Did I build a connection?

- Did I offer a tangible solution?

- Did I support ways to give back?

Meet our analyst

Laura Ziemer
Director of Insights

development and providing insights across the channel marketing spectrum for a range of industries, including financial services, insurance, telecommunications and retail.


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