Private Label: ReVALUEtion

Private label has now reached a new stage in evolution as consumers expect private label products to be on a par with, or even surpass, the quality of national brands. With shoppers’ attitudes continuing to evolve, there are significant opportunities for the private label industry to influence purchasing decisions by following the latest consumer and market trends and delivering redefined value - a term that now encompasses price, quality and responsibility.

Listen to this webinar to:

  • Learn which latest consumer and market trends will be essential when engaging private label audiences.
  • Discover the latest innovations that retailers are introducing to attract more consumers and raise the profile of their private label products.
  • Explore the strategies that certain retailers are following to set private label products apart from national brands.