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As COVID-19 hits Latin American markets, feelings of isolation, uncertainty, and stress will take a toll on consumers’ mental and physical wellbeing, affecting everything from their behaviors and routines to their spending decisions. However, along with those changes come opportunities for brands to be trusted resources and solutions.

In this report, we look at the impact behavior changes due to COVID-19 are having on the food and drink, household care, and beauty and personal care industries in Latin America, answering questions like:

– What effect is social distancing having on the meal- and snack-sharing culture and how are brands using tradition and nostalgia to lift spirits?
– How is technology impacting a surge in home cooking?
– What role can beauty brands play in helping consumers overcome feelings of anxiety and loneliness?
– What innovation strategies are finding success given consumers’ increased attention to household cleaning and self-care?

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