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Haircare consumers want it all… products that correct damage, address concerns and accomplish styling goals. Consumers already expect basic product functionality, such as effective moisturisation, but haircare that delivers a unique and singular benefit by hair texture, lifestyle or life stage can entice new customers to trial. This presentation will identify and understand emerging haircare trends, consumer concerns and desired outcomes.

Download this presentation to discover:

  • How to align with changing lifestyles and value the consumer experience
  • Why brands should build on the trust in experts factor
  • How and why professionals should focus on providing much more than a service

Meet our analyst

Andrew McDougall, Associate Director – Beauty & Personal Care

Andrew provides insight and analysis in the market by identifying and tracking the latest trends and product innovations, as well as working with clients to assess market opportunities and provide competitive intelligence analysis. Andrew is an award-winning journalist who has over ten years’ experience in an editorial role, with seven years writing about the cosmetics industry, covering formulation, packaging, regulation and trends.