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Mintel’s global food and drink experts have explored how the 2022 Global Consumer Trends will impact food, drink and foodservice in the years ahead. In this presentation Senior Food & Drink Analyst, Honorata Jarocka focusses on three of the trends: In Control, Enjoyment Everywhere and Flexible Spaces.

In Control
In times of uncertainty, consumers crave a sense of agency over their lives, according to this Mintel 2022 Global Consumer Trend. Food, drink and foodservice brands will need to be more transparent and give consumers the information they need to feel educated and empowered to confidently make choices for themselves and their families.

Enjoyment Everywhere
Having endured lockdowns, consumers are eager to break out of their confines and explore, play and embrace novel experiences, according to the 2022 Trend Enjoyment Everywhere. Consumers will be seeking joyful products that amplify the flavours, colours, textures, aromas and interactivity of food, drink and foodservice.

Flexible Spaces
Retailers, restaurants and brands can create multifunctional and meaningful spaces where consumers can connect, shop and eat in-person or online, according to the 2022 Trend Flexible Spaces. Companies will creatively use food, drink and foodservice venues as forums where consumers can spend time, express themselves and meet new people.

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