What’s it about?

It’s where sales and marketing theories play out in practice. Where you can find out what’s really going on at the coalface of consumer choice – in stores, on shelves, in service, on price tags.

We can call on a global network of more than 30,000 field associates in more than 130 countries, all available to deliver the on-the-ground intelligence you need to inform your sales strategies and monitor those of your competitors.

It’s the difference between thinking you know your customers, your outlets, your presentation, and being sure that you do.

Because in winning and losing, detail makes the difference.

What can it tell me?

  • What’s happening in your own or competitor locations – in customer experience, sales strategies, geographic trends

  • How products are being served, how staff perform, how they score on quality and consistency

  • Who’s doing what in display, how shelf space is allocated, where prices are moving

  • What new products are launching, what’s inside them, how they perform



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