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Consumer Research
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2025 Global Consumer Trends
Understand the three consumer behaviour trends that will shape consumer markets and innovation strategies in 2025 and beyond.
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Food and Drink
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2025 Global Food and Drink Trends
Discover the four consumer behaviour trends set to shape global food and drink marketing and innovation strategies in 2025 and beyond.
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Beauty and Personal Care
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2025 Global Beauty and Personal Care Trends
Mintel identifies three consumer behaviour trends set to influence the beauty and personal care markets in 2025 and beyond.
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Advertising and Marketing
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2025 Omnichannel Marketing Trend To Watch
Learn how marketers are revitalising their strategies by embracing AI and data analytics to create hyper-personalised experiences in 2025 and beyond.
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Financial Services
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2025 Financial Services Marketing Trends
Navigate challenges and leverage our insights into key financial services trends that are set to influence the financial services market in 2025 and beyond.
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Insurance
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2025 Insurance Marketing Trends
Learn how insurance brands are evolving their marketing strategies to keep pace with technological advancements and changing consumer behaviours in 2025 and beyond.
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Advertising and Marketing
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2025 Telecom & Media Marketing Trends
Discover how telecom and media brands are shifting towards more claims-based messaging in their marketing innovation strategies in 2025 and beyond
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Mintel GNPD

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Mintel Market Research Reports

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Mintel Market Research Reports

The smartest way to understand consumer markets. Your strategic decisions start with our market research reports.

Mintel GNPD

The definitive source to track and analyse global product intelligence and innovation.

Mintel Market Research Reports

The smartest way to understand consumer markets. Your strategic decisions start with our market research reports.

Mintel Trends

Understand what’s new and next in consumer behaviour trends.

Mintel Global Consumer

Understand and compare consumer insights across 36 global markets.

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Innovation is at the heart of every successful enterprise strategy. It’s new products, new markets and new ideas that keep every industry’s leaders ahead of the game.

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Trends

To understand our ever-evolving world, it’s helpful to zoom out and see the entire landscape. From there, trends emerge that can direct and influence culture, brand and markets.

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