2024 Global Beauty and Personal Care Trends

2024 Global Beauty and Personal Care Trends

2024 Global Beauty and Personal Care Trends
Understand what’s new and next in global consumer behaviour and the impact on beauty and personal care marketing and innovation.

Discover the critical trends our expert Analysts think are pertinent for beauty and personal care brands to pay attention to—now and in the future.

In 2024, the significance beauty consumers place on value will drive the importance of quality. The emerging ‘quiet beauty’ trend will emphasise the quality of ingredients, proven effectiveness of products and reassurance of simplicity.

As consumers continue to prioritise wellness we’ll see an acceleration of the power of the mind-body connection, driving consumers to discover the transformative potential of psychodermatology and neurocosmetics.

Finally, AI is here and it’s growing. Brands must take note and be careful. AI will revolutionise the beauty industry, assisting efficiency, accelerating product development and promoting inclusivity, while evolving personalised solutions and engagement.

Download our free Global Beauty and Personal Care Trends report now to learn more about the trends shaping beauty consumers’ behaviour in 2024 and beyond:

Neuro-Glow: The next chapter of wellness will be mind-body beauty, where mental well-being and physical appearance are interconnected.

Beaut-AI: Artificial intelligence will transform the beauty industry by making it more personalised, efficient and effective, but governance and transparency will be critical to growth.

Sophisticated Simplicity: The beauty industry will experience a paradigm shift as consumers demand effective, high-quality products.

For those new to Mintel’s annual trend predictions—or as a reminder to those who may have forgotten—our living, growing prediction model adapts to the unforeseen. Centred around the seven Mintel Trend Drivers, the model supports the fluid acceleration or deceleration of a trend according to the reality of individual markets. It allows us to be more adaptive and reactive to change and to continue to focus on the future.

Our trends are backed by robust data and expert opinions, ensuring that what you read here is meaningful and actionable. After you’ve read and digested the 2024 Global Beauty and Personal Care Trends, you’ll probably think about what comes next, which is the perfect time to get in touch.

If you’re a Mintel client, log in to read the report and contact your Account Manager for more information. If you’re not a Mintel client, get in touch. Either way, we look forward to hearing from you.

Download the FREE 2024 Global Beauty and Personal Care Trends now for insight into changing consumer behaviour, market expertise and strategic recommendations to drive better beauty business decisions faster.