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Innovation

Innovation is at the heart of every successful enterprise strategy. It’s new products, new markets and new ideas that keep every industry’s leaders ahead of the game.

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No two markets are exactly alike. What works in one place is no guarantee of success in another. We can be your eyes and ears in the markets that matter.

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To understand our ever-evolving world, it’s helpful to zoom out and see the entire landscape. From there trends emerge that can direct and influence culture, brand and markets.

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Consumer Research
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Global Outlook on Sustainability: A Consumer Study 2024-25
Get the latest sustainability data, with insights on consumers, products and markets to inform your innovation strategy and build your sustainability strategy.
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Beauty and Personal Care
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Mintel’s Most Innovative Beauty, Personal Care and Household 2024
A celebration of innovation, powered by our market intelligence. Get insights into very best of new beauty, personal care and household product development.
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Food and Drink
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Mintel’s Most Innovative Food and Drink 2024
A celebration of innovation, powered by our market intelligence. Get insights into very best of new food and drink product development.
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Consumer Research
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2024 Global Consumer Trends
Leverage our market research capabilities as we identify five consumer behaviour trends that will shape consumer markets in 2024 and beyond.
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Food and Drink
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2024 Global Food and Drink Trends
Leverage our market research capabilities as we identify three consumer behaviour trends that will shape food and drink markets in 2024 and beyond.
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Beauty and Personal Care
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2024 Global Beauty and Personal Care Trends
Leverage our market research capabilities as we identify three consumer behaviour trends that will shape beauty and personal care markets in 2024 and beyond.
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Advertising and Marketing
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2024 Omnichannel Marketing Trends
Learn how marketers are revitalising their strategies by embracing pre-digital tactics, disrupting linear funnel thinking, and leading with action.
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Financial Services
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2024 Financial Services Marketing Trends
Learn how financial services brands are prioritising consumer-centric value, seamless experiences, and the preferences of younger generations.
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