Predictive Intelligence, Now with More Precision

Black Swan Data has joined Mintel, bringing together social predictive analytics and structured consumer insight to help brands move faster and make smarter decisions.

By analysing billions of consumer conversations, Black Swan predicts emerging behaviours with 89% accuracy, giving you the clarity to act and confidence to win.

In a changing world, we help you see what’s coming so you can lead what happens next.

Where to Play. What to Prioritise. How to Win.

Black Swan guides smarter decisions at every stage of innovation.

Its platform tracks and decodes online conversions at scale. That gives you early visibility of what’s changing, what’s gaining traction, and what matters most.

For marketing, insights and innovation teams, this means
– Identifying opportunities before your competitors
– Prioritising trends with real-world traction
– Focusing your pipeline on what’s commercially viable
– Aligning teams around a single, evidence-based view of the future

You get faster prioritisation, stronger ideas and sharper execution.

89% Accuracy. Real Confidence.

Black Swan helps the world’s leading consumer brands reduce risk and deliver stronger innovation outcomes.

Whether you are mapping white space or refining product ideas, the platform brings a level of predictive clarity that turns uncertainty into competitive advantage.

Use Black Swan to
– Validate early-stage trends before you commit
– Optimise concepts using the signals that matter
– Improve launch outcomes and reduce failure rates
– Build a foresight capability that evolves with your market

Want to see how it works in your category?

Request more information on Black Swan Data

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