It’s been a year of change (aren’t they all?). With the lingering effects of the COVID-19 pandemic, fluctuating economic instability, increasing political unrest and new artificial intelligence around every corner, many consumers feel overwhelmed and distracted, resulting in interesting behaviour shifts.
This year, our expert Analysts have identified five trends that are particularly interesting for brands to pay attention to—now and in the years ahead. How will the increasing importance of human relationships, coping with the reality of climate change and uncertainty about AI impact consumer spending in the year to come? Download our free Global Consumer Trends report now to learn more about the trends shaping consumer behaviour in 2024 and beyond:
Being Human: In a world increasingly dominated by algorithms, we will need human skills and emotion to make the most of this technological revolution.
More Than Money: Consumers will reassess what matters most to them, affecting not only what they want and need, but their perception of what constitutes value.
Relationship Renaissance: Consumers who find comfort through screens at the cost of meaningful, real-life relationships, will seek new forms of intimacy for the sake of their physical and mental health.
New Green Reality: Incorporating sustainability into the day-to-day is not enough; consumers and brands will be faced with the reality that survival within a new climate context has to be the priority.
Positive Perspectives: Brands and consumers will work together in new ways to deal with uncertainty.
For those new to Mintel’s annual trend predictions—or as a reminder to those who may have forgotten—our living, growing prediction model adapts to the unforeseen. Centred around the seven Mintel Trend Drivers, the model supports the fluid acceleration or deceleration of a trend according to the reality of individual markets. It allows us to be more adaptive and reactive to change and to continue to focus on the future.
A combination of global market data and consumer behaviour analysis, the trends provide a high-level overview of the key motivations and challenges that lie ahead for consumers. By providing implications for the short, medium and long term, they highlight the most important issues that brands need to think about when it comes to engaging with consumers in an ever-changing world.
After you’ve read and digested the 2024 Global Consumer Trends, you’ll probably think about what comes next. That’s the perfect time to get in touch. Our team is well-versed in building brand-specific trend frameworks that answer the questions critical to driving your business forward.
If you’re a Mintel client, log in to read the report and contact your Account Manager for more information. If you’re not a Mintel client, get in touch. Either way, we look forward to hearing from you.
Download the FREE 2024 Global Consumer Trends now for insight into changing consumer behaviour, market expertise and strategic recommendations to drive better business decisions faster—now and in the future.
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