Through On-Demand, Consulting, and Integrations, or a combination of all three, equip your business with market intelligence to help you predict what's next.
Giving brands the clarity to act and the confidence to lead for over 50 years.
Who we are
As a market intelligence agency, our understanding of consumers, innovation and global markets give our clients the clarity to act and the confidence to lead.
With over 50 years of expertise and millions of data points, we fuse the real-world understanding of Mintel’s experts with cutting-edge technology to uncover patterns and predict the future.
Next starts here.
How we do it
Powerful Data
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Over 50 years of independent market research capturing consumer behaviour, product launches and purchase intent.
Every month we track 40,000 product launches in 86 of the world’s leading economies, covering more than 270 fast-moving consumer goods subcategories and we speak to over 1 million consumers across 4 continents.
Our expert-designed research methodologies deliver millions of data points that you can trust.
Brilliant Minds
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Nearing 200 Mintel analysts and consultants with varied experience and industry expertise.
Thought leaders who are recognised for their deep knowledge, quality insights and provocative points of view on consumer behaviour and future market trends.
Cutting-Edge Tech
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Data science that uncovers hidden trends and patterns in our data, to predict what will happen next.
AI-powered data analytics that interprets vast amounts of insight at speed, creating accessible and personalised experiences.
Outstanding Service
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A dedicated account team that is always on hand to answer your questions – big or small.
Online resources to upskill and empower, including our Help Center, product tours and the Mintel Assistant Chat.
Trusted by the best. 5,000+ businesses, from global giants to challenger brands, rely on Mintel.
The speed at which Mintel has embraced and leveraged AI is commendable. Witnessing Mintel’s commitment to staying at the forefront of technological advancements has been a source of great satisfaction for our team. We look forward to continued innovation.
Ruder Finn
AI-powered by Mintel content? Mind blowing! Leveraging innovative tech is a business priority. We now only work with providers using AI, and Mintel Leap delivers the speed and accuracy that we need to keep moving forward.
Kraft Heinz
Mintel Spark is accelerating our innovation process. The vast amount of insights that Spark has to draw on, makes it very powerful. Coupled with the expertise of the team at Mintel, it is the perfect combination of consumer first design, powered by effective technology to get better results.
Hovis
Our collaboration with Mintel on Mintel Spark showcases how strong partnerships drive innovation. The ability to generate data-driven concepts has already enhanced our ideation and proven to be a valuable asset in our Winning Concept Engine.
Fonterra
Mintel’s worldwide coverage is another real benefit for us because we can use that information to make sure the new products we create will be competitive globally.
NARS Cosmetics
Mintel is an innovative company, with a client-focused team that always delivers.
Bauer Media Group
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact. Mintel gives us all that. It’s a great brand and one that is trusted by clients.
Wunderman Thompson
The Mintel Consulting team gives us great insights around our competitive landscape. Their point of view and the analysis they provide is always delivered to our business in a meaningful way, helping us to understand what’s going beyond the world of snacking. I truly enjoy our partnership on a day to day basis.
Through On-Demand, Consulting, and Integrations, or a combination of all three, equip your business with market intelligence to help you predict what's next.
