Media and Content Producers

Questions we can help you answer

• Understanding changing consumer preferences and behaviour + -

  Mintel Reports and Mintel Global Consumer detail how consumer attitudes and preferences are changing. Our reports go further to provide meaningful market context. Mintel Trends tracks the behaviours, innovation, motivations and drivers to help you see where consumers will go next.

• Learn to understand your clients' category or market + -

  Whether you’re looking at the media markets you play in or seeking to understand more about your clients’ world, Mintel Reports is the best place to gain immediate knowledge. With analysis of hundreds of different categories, markets and lifestyles, you’ll get the knowledge and understanding you need. Each report combines consumer research and drivers, product innovation, competitive analysis and market size to give you a complete view of a category.

• How can I better segment my audiences? + -

  Our Consulting team can help you. They can conduct deeper research on your audience, enabling you to understand their customer perception, usage, needs of your product and priorities. They can then turn that research into personas with clear, actionable insights that your business can use to develop a winning strategy.