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Featured Articles

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Moving From Products to Systems: The New Rules for Brand Growth in 2027
October 16, 2026
Consumer Research
Moving From Products to Systems: The New Rules for Brand Growth in 2027
Our 2027 Global Predictions reveal why brands need to move beyond the product, using systems thinking and connected solutions to help consumers achieve the outcomes they want.
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Oral Care and Longevity
August 25, 2026
Beauty and Personal Care
Oral Care is Longevity’s Biggest Untapped Opportunity
As longevity expands beyond supplements and wearables, overlooked categories are emerging as powerful drivers of the healthy aging market. The longevity conversation is dominated by supplements, wearables and…
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When Beauty Meets Quantum Computing: A New Approach to Pore Care Innovation
July 24, 2026
Beauty and Personal Care
When Beauty Meets Quantum Computing: A New Approach to Pore Care Innovation
The Mintel Most Innovative (MMI) awards recognize standout product innovations from around the world that reflect changing consumer needs and signal where markets are heading next. One of…
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From “Taking” to “Experiencing”: How New Formats Are Reshaping Japan’s Supplement Market
July 6, 2026
Food and Drink
From “Taking” to “Experiencing”: How New Formats Are Reshaping Japan’s Supplement Market
Mintel Most Innovative (MMI) awards recognize groundbreaking product innovations that reflect evolving consumer needs and signal the future direction of markets worldwide. One of the…
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Featured Events

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Mintel 2027 Global Predictions
EMEA
October 27th, 2026 Online
2027 Global Consumer Predictions – EMEA
Understand the forces reshaping consumer decision-making and identify opportunities for growth in 2027. Consumers across EMEA are navigating increasingly complex economic, technological and social changes.
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Mintel 2027 Global Predictions
Americas Beauty and Personal Care
October 29th, 2026 Online
2027 Beauty & Personal Care Predictions – Americas
Beauty innovation has split into two models: rapid, culturally responsive launches that convert attention into trial, and slower, science-led development that creates defensible value and builds worlds consumers want to…
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Mintel 2027 Global Predictions
EMEA Food and Drink
October 29th, 2026 Online
2027 Global Food & Drink Predictions – EMEA
How will food and drink brands remain relevant as consumer needs, sources of influence and social identities continue to shift? Join Mintel’s food and drink experts for a live…
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Mintel at in-cosmetics Asia 2026
Asia Beauty and Personal Care
November 3rd, 2026 , Thailand
Mintel at in-cosmetics Asia 2026
Across two keynote sessions at the Marketing Trends Theatre, Mintel will explore how evolving consumer needs, wellness expectations, advanced science and category innovation are shaping the next stage of beauty…
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Featured Podcast

S05 Ep131

How generative AI changes consumer lifestyles
Host Andrew McDougall sits down with technology experts Jason Thomson and Thomas Slide to discuss the future of generative AI. What can brands do to connect with consumers using the latest generative AI technology? How will this change the way consumers look for information, and what is the next “big” breakthrough in this space? Listen to find out more.

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