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Featured Articles

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Understand Shrinkflation and Effective Marketing Strategies for Brands
August 28, 2024
Retail
Understand Shrinkflation and Effective Marketing Strategies for your Brand
Shrinkflation isn’t a new phenomenon. As a term, it gained significant traction in the late 2010s and early 2020s, particularly during periods of economic uncertainty and rising inflation. However, what’s…
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A bottle of sunscreen and sunglasses lying on top of a towel on a sandy beach.
August 5, 2024
Beauty and Personal Care
Innovative Launches in the Global Suncare Market
First developed almost a hundred years ago, sunscreen and sun-protective products can be found on the shelves of most retailers. It is a personal care product that most of us…
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German Consumer Sentiment Hits a New Low as Economic Inequality Continues to Grow 
July 30, 2024
Consumer Research
German Consumer Sentiment Hits a New Low as Economic Inequality Continues to Grow 
85% of German consumers perceive current mood as ‘poor’ Within the group of German consumers reporting they are financially struggling, only a fraction reported an improvement, while 73% of them…
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General Election 2024: Economic Outlook and Consumer Prospects
July 5, 2024
Consumer Research
General Election 2024: Economic Outlook and Consumer Prospects
The 2024 General Election: change in Westminster provides a chance for a reset Labour’s crushing General Election victory is a historic moment in British politics. After 14 years of Conservative-led…
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Upcoming Events See all
Bank Marketing Conference 2024
Advertising and Marketing Americas
October 6th, 2024 Chicago, United States
Bank Marketing Conference 2024
Comperemedia is proud to be joining the American Bankers Association in Chicago, IL on October 6th-8th, 2024. This conference pin points important topics to help succeed in current…
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2025 Global Consumer Trends Webinar | EMEA
EMEA Media and Content Producers
October 10th, 2024 Online
2025 Global Consumer Trends Webinar | EMEA
Be ahead of the curve and join us for an exclusive look at the game-changing shifts in global consumer behavior that will define 2025 and the coming years.
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[Webinar] 2025 Global Consumer Trends – Americas
Americas Household
October 10th, 2024 Online
[Webinar] 2025 Global Consumer Trends – Americas
Join us for the unveiling of Mintel’s 2025 Global Consumer Trends, and be among the first to learn about the latest shifts in global consumer behaviour.
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Featured Podcast
S05 Ep131
How generative AI changes consumer lifestyles
Host Andrew McDougall sits down with technology experts Jason Thomson and Thomas Slide to discuss the future of generative AI. What can brands do to connect with consumers using the latest generative AI technology? How will this change the way consumers look for information, and what is the next “big” breakthrough in this space? Listen to find out more.
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