Learn how financial services brands are changing their messaging and product strategies to prioritize consumer-centric value, seamless experiences, and the preferences of younger generations.
This year’s trends are:
Customer-Core: This year we will see brands reevaluate their customer-centricity and compete to put their consumers first.
Streamline & Redefine: The move towards streamlining and redefining is all about becoming more future-ready and relevant in the everyday lives of consumers.
Rethinking Milestones: The money management habits of younger consumers – coupled with their desire to teach financial stewardship to future cohorts – challenge financial institutions to be more innovative with these evolving life narratives and financial priorities.
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