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2024 Financial Services Marketing Trends

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Comperemedia’s 2024 Financial Services Marketing Trends are here!

Learn how financial services brands are changing their messaging and product strategies to prioritize consumer-centric value, seamless experiences, and the preferences of younger generations.

This year’s trends are:

Customer-Core: This year we will see brands reevaluate their customer-centricity and compete to put their consumers first.

Streamline & Redefine: The move towards streamlining and redefining is all about becoming more future-ready and relevant in the everyday lives of consumers.

Rethinking Milestones: The money management habits of younger consumers – coupled with their desire to teach financial stewardship to future cohorts – challenge financial institutions to be more innovative with these evolving life narratives and financial priorities.

Download the trends now!

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