Consulting Capabilities: Market Expansion

When it’s time to expand your brand, you want to target the consumer groups most likely to like you. Market suitability is the ultimate test to ensure your product hits the bullseye with your target audience. 

It’s crucial for aligning your offerings with market demands and driving sustainable growth. By leveraging our vast market intelligence and innovation expertise, you can fine-tune their products, anticipate market needs, and outpace competitors. 

Backed by the world’s largest database of consumer products, we make sense of your key markets—their products, their consumers, and where you can fit in. Trust Mintel to transform your market insights into actionable strategies.

This means higher customer satisfaction, increased market share, and quicker realized growth.

We give you a crystal ball so you can lead your category your way. We model the future of your product lines, ensuring you stay ahead of market trends and consumer demands.

Our consultants put your priorities in the context of category and consumer drivers, showing you how your goals fit into broader trends. 

We harness Mintel’s unparalleled market intelligence and innovative strategies to guide you through this process.

By leveraging Mintel’s expertise, you can anticipate market shifts, launch new lines quicker, and gain share.

Brand strategy is the master plan that sets you apart, builds loyalty, and drives growth. It’s the secret sauce that makes your brand unforgettable and indispensable. 

Our consultants harness the power of our global products database and their category, innovation, and advertising expertise to transform your brand into a powerhouse. 

We inform many elements of your product roadmap to ensure you connect with the right consumers whether it’s day one or you’re a legacy player in refurbishment.

Our Consultants will help you connect your brand with the right consumers.

The future is bright—especially when we illuminate it. By putting consumer and macro trends in the context of your priorities and goals, we give you the framework to move your business forward. Our team leverages a combination of consumer insights, market analysis, and trend forecasting to identify promising growth opportunities. 

By aligning these opportunities with your strategic goals, we provide a clear roadmap for expanding your market reach.

Whether you’re looking to enter new territories or deepen your penetration in existing ones, our expertise will guide you toward sustainable growth and long-term success.

Our consultants are versed in the art of identifying untapped market opportunities that can catapult your business to new heights. White space discovery is essential for staying ahead of the competition and driving innovation. Mintel, with its unparalleled market insights and forward-thinking strategies, is the ultimate partner for this journey. 

By leveraging Mintel’s expertise, we’ll help you uncover hidden growth areas, launch groundbreaking products, and dominate new market segments.

We’ll enable your brand to develop innovative solutions to hit unmet demands and gain a competitive edge.