Your essential guide to anticipating change in the consumer world. More than trend-spotting: define, validate and predict what’s next.
New trends emerge, and others evolve around them. So, how can you tell the transformative from the transient? And how do you turn that into an opportunity? Our global experts constantly analyse real-world examples driving the changes across cultures and society.
Our experts highlight the trends creating the most impact, explain why they’re important and explain how brands can benefit so you can safely make the next strategic move for your business.
Get inspired by data
Mintel Trends observes the cool, the contrary and the innovative from around the world, but takes things one step further, validating the findings with Mintel consumer data and grounding them for practical use.
Trends can help with:
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