Consulting Capabilities: Consumer Demand
Let our Consultants help capture the zeitgeist to fuel consumer demand.
What would you like to ask about demand?
We’re here to help you truly understand your consumer and unlock explosive growth. Knowing what drives purchasing decisions, and how to cultivate lasting loyalty, is something you, and our consultants truly care about. Our consulting services, fueled by world-trusted market intelligence, empower you to deeply connect with your target audience.
From decoding consumer behavior, intent, and sentiment within specific consumer groups to accurately forecasting trends, we can help direct your future strategic decisions. We’ll identify untapped growth opportunities, develop strategies for powerful demand, and help you build long-lasting commercial success.
Behaviour, intent & sentiment
In a world overflowing with choices, understanding how consumers think, feel, and act is not just a nice-to-have; it’s essential for carving out your competitive edge.
Our team of consultants employ advanced methodologies to decode hearts and minds of your target audience or existing customers. We evaluate their perceptions of your brand and competitors and their emotional responses to your products or services.
By gaining insights into these critical areas, we help you tailor your marketing strategies to effectively engage, influence, and ultimately convert your customers.
Imagine launching a product perfectly aligned with consumer desires or pivoting quickly to meet shifting trends.
This isn’t just theory; it’s the reality Mintel Consulting enables.
Our client asked us “How can we innovate and grow after global behavioural and cultural shifts?”
Consumer trends & forecasting
Stay attuned to consumer trends to innovate quickly, remain competitive, and meet evolving consumer needs, both now and years into the future.
Consumer trends forecasting is the crystal ball that reveals future buying habits, helping you stay ahead of the curve and meet evolving consumer demands. It’s essential for creating products that resonate and drive growth.
Mintel Consulting is uniquely positioned to help you anticipate shifts in consumer behavior, identify emerging trends, and tailor your strategies accordingly. Our seasoned primary research consultants leverage robust quantitative and qualitative methodologies to get inside the mind of your target consumer cohort – no matter how niche or macro.
This means launching products that hit the mark, optimising marketing campaigns, and staying ahead of competitors.
Our client asked us “Customer loyalty is strong, but how do we increase new acquisitions?”
Growth opportunities & demand generation
Get ahead of the present by identifying consumer demands of the future.
With our razor-sharp understanding of global trends and our meticulous approach to primary research, we can point you to the consumers that will drive your business most. We expose untapped potential, emerging trends, and underserved segments.
So you can woo consumers through your brand strategy and innovation pipeline.
Ask ‘What’s next?’ today
To understand how we can help with your market, innovation and consumer growth plans, fill out the form below.
