Our household market research keeps you on top of the latest consumer, product, textures, packaging trends and more.


From quickly grasping what you need to know about a category or market to identifying your opportunities and how you can win, our household intelligence solutions will set you up for success.

Our household solutions are categorised across five intersecting areas: consumers, innovation, markets, trends and competitors. With millions of data points across ten categories, an outstanding team of analysts and the latest technology and analytical approaches, we can deliver the knowledge, expertise and insights you need to inform your future growth.

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Household Market Research Reports

Navigate the household industry with certainty. Our market research reports deliver the latest data, innovation and strategic recommendations you won’t find anywhere else.
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Questions we can help you answer

  • How can I quickly understand a household category? +

  • What are the factors driving growth in the household industry? +

  • Which household trends should I prioritise for my business? +

  • What household categories does Mintel cover? +

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