This year, Mintel’s Global Predictions identify the shifts set to reshape consumer behaviour and create new challenges and opportunities for brands. These predictions look beyond the noise to uncover the changes that will matter in 2027 and the years ahead.

Download the whitepaper for an introduction to the predictions and a deep dive into one of the most significant shifts across consumer markets: Products to Systems. As people seek greater control over the outcomes that matter to them, they are combining products, services, technologies and behaviours in new ways. This shift will redraw category boundaries, change how brands compete and create new growth opportunities.

For deeper insights, join one of Mintel’s Predictions webinars taking place around the world and explore what these shifts mean for your market and business.